Being a geek I decided to see if I could make it a little easier to get our house noticed (Utah's got a saturated real-estate market), and to transmit that information by word of mouth. I was fortunate that an easy to remember, difficult to misspell, and catchy domain was available for exactly that purpose. Usually there is a unique domain per house these days for those which do actually get web sites, but they're derived from the address like "2073WindsorOak.com", which works OK on a flier or in email but not conversation where it would requiring writing down and later review. For purposes of compliance I picked up the address-as-domain too, and promptly pointed at the Best House Ever site.
I'll probably sell or rent the domain name to others after the place sells, or maybe even hang onto it in order to launch a company which does an extremely limited / premium service, maybe 1 house per-region with regions auto-selected based in geotargetting (but overridable through navigation to see other regions) for a pretty penny. For the moment I'm just hoping it brings enough attention to sell this house, which we're offering considerably under market (and drastically below tax assessment) just to unload it quickly so we as a family are not separated for too long. Selling it at this price shouldn't be hard - getting it noticed in the current market is the sticking point, so tell your friends, neighbors, co-workers, colleagues, associates, relatives, acquaintances, etc.
They won't even have to write it down.
